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  3. Study Set
    CB
  4. Exam
    Exam 2: Value and the Consumer Behavior Framework
  5. Question
    In the Context of Customer Relationship Management (CRM), the Social
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In the Context of Customer Relationship Management (CRM), the Social

Question 27

Question 27

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In the context of Customer Relationship Management (CRM), the social and cultural aspects of life are the internal influences that shape consumption-related behavior of a consumer.

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