The Consumer Value Framework (CVF) Represents

Multiple Choice

The Consumer Value Framework (CVF) represents:

A) the set of value-seeking activities that take place as consumers go about addressing their real needs.
B) the multitude of value-producing seller activities that facilitate exchanges between consumers and marketers.
C) the consumer behavior theory, illustrating factors that shape consumption-related behaviors.
D) the approximate worth of a customer to a company in economic terms.