Which of the Following Statements Is True of the Mere

Multiple Choice

Which of the following statements is true of the mere exposure effect?

A) The mere exposure effect is created in the presence of attention.
B) The preferences associated with the mere exposure effect are difficult to elicit.
C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
D) The mere exposure effect works best when the consumer has a high involvement in processing the object.