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Selective Distortion Is a Process by Which

Question 43

Multiple Choice

Selective distortion is a process by which:


A) a stimulus does not share enough in common with existing categories to allow categorization.
B) a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.
C) consumers readily recognize a piece of information by its characteristics and identify it as belonging to a specific category.
D) consumers interpret information in ways that are biased by their previously held beliefs.

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