Mark Avoids High-End Brands as He Considers Them Expensive

Multiple Choice

Mark avoids high-end brands as he considers them expensive. However, during one of his shopping trips, he notices that a luxury cologne is being sold at a slightly lower price. He buys this cologne even though he has to pay more than he usually does for a regular bottle of cologne. Which of the following has most likely influenced Mark's buying behavior?

A) Just noticeable difference
B) Just meaningful difference
C) Selective distortion
D) Selective exposure