Zoco, a Restaurant Chain, Introduced a New Version of Lemonade

Multiple Choice

Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. The company had relied on the fact that its drink was different from other lemonades. However, the consumers did not respond positively. What is the most likely reason for the consumers' negative response?

A) Extinction
B) Selective distortion
C) Assimilation
D) Contrast