The Management of Drops & Dew, a Winery, Introduces a New

Multiple Choice

The management of Drops & Dew, a winery, introduces a new wine that has golden packaging and product information written in a gothic font. Which of the following is most likely to be the response of consumers toward the wine and the marketing message?

A) Consumers are likely to be attracted by the bright color and perceive the product to be of premium quality.
B) Consumers' comprehension of the product will decrease due to message incongruity.
C) Consumers will develop an unfavorable attitude toward the product because there is too much movement in the message.
D) Consumers are likely to associate the packaging of the product to lower prices.