Multiple Choice
Sara sees a beautiful golden dress in a store. However, she feels that the golden dress is expensive and does not even check the price though the sign next to it says "affordable elegance." Which of the following theories would best account for Sara's comprehension of the dress as expensive?
A) Multiple store theory
B) Habituation theory
C) Signal theory
D) Prospect theory
Correct Answer:
Verified
Correct Answer:
Verified
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