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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    In the Context of Regulatory Focus Theory, a Prevention Focus
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In the Context of Regulatory Focus Theory, a Prevention Focus

Question 82

Question 82

Multiple Choice

In the context of regulatory focus theory, a prevention focus captures the motivation to _____.


A) maintain homeostasis
B) make self-improvement
C) achieve self-actualization
D) achieve hedonic value

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