Multiple Choice
Harry spends his weekends visiting automobile stores and going for test drives. He enjoys trying out new cars though he is not looking to buy a car. Harry's behavior is most likely driven by _____.
A) physiological motivation
B) preventive motivation
C) hedonic motivation
D) utilitarian motivation
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Florence often recalls the time when her
Q11: Susan has an extensive collection of dolls
Q12: Research shows that consumers who are in
Q13: Self-improvement leads consumers to perform acts that
Q14: Which of the following terms refers to
Q16: In a marketing context, salespeople and service
Q17: Henry considers himself a cheese connoisseur and
Q18: Marketing communications that present product information in
Q19: Utilitarian motivation is a drive to experience
Q20: Joana has been wanting to buy a