Which of the Following Is True in the Context of Consumer

Multiple Choice

Which of the following is true in the context of consumer emotions?

A) Marketers like to create appraisals leading to emotions that evoke avoidance behaviors in consumers.
B) Actions bring value to a consumer to the extent that desirable emotional states can be created.
C) Appraisals do not involve conflicting behavioral responses.
D) Emotions do not influence how marketing messages are processed.