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    Exam 6: Personality, Lifestyles, and the Self-Concept
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    PRIZM (Potential Rating Index by ZIP Market) Combines Demographic and Behavioral
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PRIZM (Potential Rating Index by ZIP Market) Combines Demographic and Behavioral

Question 19

Question 19

True/False

PRIZM (Potential Rating Index by ZIP Market) combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.

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