Multiple Choice
Stan is a marketing intern who has been asked to conduct a research on consumer behavior by a fashion designer. The designer wants him to focus on a few selected customers who exclusively buy customized products from the designer. Stan conducts his research by interacting with each customer to know more about their psychological makeup. In the given scenario, Stan is using the _____.
A) utilitarian perspective
B) functional perspective
C) nomothetic perspective
D) idiographic perspective
Correct Answer:
Verified
Correct Answer:
Verified
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