Multiple Choice
Danielle is a very meticulous shopper and is keen on maximizing the value of every transaction she makes. She uses coupons whenever possible and purchases items on sale to save money. However, she is likely to pay more for a product if she thinks that it is the best one to meet her or her family's needs. Which of the following consumer behavior traits does Danielle display?
A) Materialism
B) Value consciousness
C) Competitiveness
D) Trait impulsivity
Correct Answer:
Verified
Correct Answer:
Verified
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