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Caroline Wants to Be a Doctor, but She Is Unable

Question 40

Multiple Choice

Caroline wants to be a doctor, but she is unable to decide which school she should join. Her friends try to convince her to apply to the top-ranking medical schools. She believes that her parents, who are doctors, want her to attend the same medical school they attended. Caroline herself wants to apply to the medical school that her best friend attends. Caroline's focus, in this case, is on what other people think she should do in addition to her own attitude toward specific schools. Which of the following consumer attitude models best describes the given scenario?


A) Changing schema-based affect
B) The attitude-toward-the-object model
C) Social judgment model
D) The behavioral intentions model

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