Multiple Choice
Marve is a socialite who is known for her expertise on handbags. Some upcoming designers use Marve's expertise on handbags to promote their new handbag collection in her social circle. They give her handbags to carry to parties and other social events. Marve also uses social networking sites to write about the bags. She thus creates excitement about them among her friends. The given scenario exemplifies _____.
A) shilling
B) infiltrating
C) buzz marketing
D) app marketing
Correct Answer:
Verified
Correct Answer:
Verified
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