Multiple Choice
Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____.
A) influencer
B) user
C) purchaser
D) laggard
Correct Answer:

Verified
Correct Answer:
Verified
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