Wen, a Consumer Researcher, Is Conducting a Research on the Buying

Multiple Choice

Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer's buying power by relating it to the consumer's income. The consumer attributes that Wen employs in her research can best be described as _____.

A) ethnographics
B) demographics
C) psychographics
D) orthographics