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    Exam 10: Microcultures
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    When a Consumer Faces a Situation Involving Conflicting Expectations Based
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When a Consumer Faces a Situation Involving Conflicting Expectations Based

Question 83

Question 83

Multiple Choice

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he is experiencing _____.


A) stigmatization
B) divergence
C) role conflict
D) cognitive structuring

Correct Answer:

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