Multiple Choice
Which of the following statements is true of microcultures?
A) The differences between societal expectations of men and women vary less in Eastern cultures.
B) Even a small group is substantially significant in terms of the potential influence on consumer behavior.
C) One person can belong to only one microculture at a time and cannot enjoy the benefits of other cultures.
D) Microcultures are arbitrary in nature and hence, do not bring any role expectations for their members.
Correct Answer:
Verified
Correct Answer:
Verified
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