Multiple Choice
Which of the following statements is true of the microcultures around the world?
A) Street microcultures exist only in the United States due to large-scale immigration.
B) Marketers need to ignore the effects of microculture when making marketing strategies.
C) Firms need to account for the pervasiveness of microcultures when marketing products.
D) Microcultures do not have any potential influence on consumer behavior.
Correct Answer:
Verified
Correct Answer:
Verified
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