The Products of Kyra, a Retail Chain Store, Are Targeted

Multiple Choice

The products of Kyra, a retail chain store, are targeted toward working women. The store offers trendy clothing and accessories. Every Kyra store is designed in a distinctive style to project a unique impression. Kyra's goal is to create an emotionally rewarding experience for women and to provide high hedonic shopping value. The positioning of Kyra stores emphasizes the _____ of shopping.

A) temporal factor
B) ecological factor
C) functional quality
D) affective quality