Which of the Following Is True of the Effect of the Internet

Multiple Choice

Which of the following is true of the effect of the Internet on consumer search behavior?

A) Consumers no longer have the ability to control information flow efficiently, and they get mired in information overload.
B) The ability to control information flow increases consumers' ability to remember information that is gathered.
C) The search process has become less enjoyable for consumers.
D) The search process has become more expensive and less productive for consumers.