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  4. Exam
    Exam 12: Decision Making I: Need Recognition and Search
  5. Question
    Consumers Who Are Sensitive to the Negative Role of Price
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Consumers Who Are Sensitive to the Negative Role of Price

Question 4

Question 4

Multiple Choice

Consumers who are sensitive to the negative role of price:


A) collect and redeem coupons.
B) use price to convey prestige.
C) are not very bargain conscious.
D) desire things with high prices.

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