Multiple Choice
When Arthur decided that it was time for him to buy a new washing machine, his primary concerns were the price and the capacity of the machine. Keeping this in mind, he compared and evaluated various brands and models. Arthur's primary focus was on the _____ of the washing machines.
A) affective attributes
B) performance attributes
C) underlying attributes
D) perceptual attributes
Correct Answer:
Verified
Correct Answer:
Verified
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