In the Context of Criteria Selection When Evaluating Products, Which

Multiple Choice

In the context of criteria selection when evaluating products, which of the following is true of consumer behavior?

A) Consumers use information about color, feel, and brand name when they are not concerned about purchase risks.
B) Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.
C) Consumers use information about retailer reputation as signals about quality when the purchase involvement is high.
D) Consumers use information about brand name and price as markers of quality when they have product expertise.