_____ Is a Decision Rule Where the Consumer Begins Evaluating

Multiple Choice

_____ is a decision rule where the consumer begins evaluating by first looking at the most important attribute and ruling out any option that does not meet a minimum cut-off point for that attribute, and where subsequent evaluations proceed in order of importance until only one option remains.

A) The lexicographic rule
B) The elimination-by-aspects rule
C) The disjunctive rule
D) The conjunctive rule