True/False
Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q73: Attribution theory focuses on explaining why a
Q74: Pre-consumption beliefs concerning what will occur during
Q75: If performance perceptions are more positive than
Q76: Explain the expectancy/disconfirmation theory.
Q77: Edorta is a popular and expensive brand
Q79: Identify a true statement about consumer dissatisfaction.<br>A)
Q80: Analysis of typical consumer responses to a
Q81: Top-line performance is a business term referring
Q82: Identify an accurate statement about customer satisfaction.<br>A)
Q83: Which of the following is a fundamental