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    Exam 14: Consumption to Satisfaction
  5. Question
    Negative Disconfirmation Leads to Consumer Satisfaction by Disconfirming Negative Expectations
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Negative Disconfirmation Leads to Consumer Satisfaction by Disconfirming Negative Expectations

Question 26

Question 26

True/False

Negative disconfirmation leads to consumer satisfaction by disconfirming negative expectations associated with a product.

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