Identify a True Statement About Attribution Theory

Multiple Choice

Identify a true statement about attribution theory.

A) It states that consumers are motivated to act in accordance with their attitudes and behaviors.
B) It proposes that people compare their own level of inputs and outcomes to those of another party in an exchange.
C) It proposes that consumers look for the cause of particular consumption experiences when arriving at satisfaction judgments.
D) It proposes that consumers use expectations as a benchmark against which performance perceptions are judged.