Multiple Choice
An amusement park was recently inaugurated in a city. All the customers who visited the park during the first few days were sent a feedback form via email to rate their overall satisfaction. The customers were provided four answer options to choose from in the feedback form: completely dissatisfied, dissatisfied, satisfied, or completely satisfied. This scale is an example of a(n) _____.
A) attribute-specific measure
B) disconfirmation measure
C) unstructured measure
D) direct measure
Correct Answer:
Verified
Correct Answer:
Verified
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