Which of the Following Statements Is True in the Context

Multiple Choice

Which of the following statements is true in the context of consumer loyalty?

A) A consumer with a strong economic orientation displays higher customer share with all competitors.
B) The certainty of a lengthy stream of revenues is much more for a customer acting only on inertia.
C) A firm that concentrates on repeated behavior alone, perhaps by always being convenient, can do well but remains vulnerable to competitors.
D) A customer's contribution on the equity side of the equation remains the same irrespective of whether or not a customer is a truly committed or acting on inertia alone.