Multiple Choice
A firm is most likely to be vulnerable to satisfied customers' switching behavior when the switching costs are:
A) low and the firm operates in a business environment with high competitive intensity.
B) high and the consumer dissatisfaction is low.
C) high and the firm operates in a business environment with low competitive intensity.
D) low and the consumer satisfaction is high.
Correct Answer:
Verified
Correct Answer:
Verified
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