Ruth Had Recently Bought an Expensive Smartphone from a Leading

Multiple Choice

Ruth had recently bought an expensive smartphone from a leading brand. However, within a few months of purchase, the phone started malfunctioning. Ruth was so upset that she posted a scathing review on a popular complaint website. Soon, other consumers also started sharing their poor experiences with the same brand. The news went viral on social media. The given scenario is an example of _____.

A) consumer inertia
B) consumer cognitive dissonance
C) retaliatory revenge
D) negative public publicity