Multiple Choice
Which of the following statements is true of true customer loyalty?
A) It exists when a consumer habitually buys a product without any particular preference for it.
B) It is not affected even if the loyalty is not returned by the marketer.
C) It can be generated by creating high switching costs.
D) It involves the feeling of attachment between a firm and its customer.
Correct Answer:
Verified
Correct Answer:
Verified
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