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    Exam 16: Consumer and Marketing Misbehavior
  5. Question
    The Door-In-The-Face Technique Is Based on the Self-Perception Theory, Which
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The Door-In-The-Face Technique Is Based on the Self-Perception Theory, Which

Question 6

Question 6

True/False

The door-in-the-face technique is based on the self-perception theory, which proposes that consumers use perceptions of their own actions when forming attitudes.

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