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Nestlé Was Unsuccessful in Early Attempts to Sell Its Chocolate

Question 94

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Nestlé was unsuccessful in early attempts to sell its chocolate in India. It discovered its chocolate bars were not suitable for the Indian markets because the candy became messy from sitting in direct sunlight without the benefit of air conditioning. Nestlé adopted an innovative strategy and developed Chocostick,a liquid chocolate that is now very popular. Which management function did Nestlé use to solve its problem?


A) planning  
B) controlling  
C) organizing  
D) leading

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