Narrative 1-4 in 2014,Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas,Coca-Cola Life and Life
Multiple Choice
Narrative 1-4
In 2014,Coca-Cola and PepsiCo launched two mid-calorie sodas,Coca-Cola Life and Pepsi Next (in Canada) ,banking on the health-conscious trend. Health-conscious consumers rejected the drinks en masse since one serving of the new drinks contains about a day's worth of sugar for women.
-Refer to Narrative 1-4. Earlier attempts to enter the less-sweetened cola market with Coca-Cola C2 and Pepsi Edge failed. Which problem most likely explains why Coca-Cola's leadership decided to re-enter the market?
A) failure to meet business objectives
B) too narrow a functional orientation
C) problems with interpersonal relationships
D) difficulty in changing or adapting
Correct Answer:
Verified
Correct Answer:
Verified
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