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In 2013,Lululemon Became Aware of Numerous Chinese Websites Selling Counterfeit

Question 71

Multiple Choice

In 2013,Lululemon became aware of numerous Chinese websites selling counterfeit goods. They decided they had to take legal action,ignore the sites,or reach a distribution agreement with the sites. In which stage of the rational decision-making process would this decision have been made?


A) problem definition  
B) criteria weighting  
C) generation of alternative courses of action  
D) identification of decision criteria

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