ARI Is a Leading Provider of Sales and Profit-Building Technology

Multiple Choice

ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI. ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website. Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers. Which approach to innovation does this incremental change exemplify?

A) generational  
B) experiential  
C) milestones  
D) compression