When Joe Natale Joined Rogers Communications in Early 2017,the Company

Multiple Choice

When Joe Natale joined Rogers Communications in early 2017,the company was faltering due to customer dissatisfaction and inefficient operations. Natale's vision was to restore Rogers to a leadership role within the industry. It was a radical proposition. During which stage of organizational change would it be especially important to have this vision in mind?

A) change intervention  
B) the change prototype  
C) unfreezing  
D) refreezing