Multiple Choice
Narrative 7-1
India has the fastest-growing demand for consumer products in the world. In recent years,Coca-Cola attempted to enter the Indian market once again. Coca-Cola's first attempt to enter the Indian market a decade earlier was grossly mismanaged,which led to the company losing 20 billion Indian rupees. In that first attempt,Coca-Cola purchased Thumbs Up,the leading India-based carbonated soft drink. The company hoped to replace Thumbs Up with Coke while maintaining the Thumbs Up distribution strategy. For its return to the market,Coca-Cola built five plants,cut costly staff,revamped transport,shrunk bottles,and made the bottles lighter to increase a truck's carrying capacity. It also increased its number of distributors and dumped a global advertising campaign that proved irrelevant to the Indian market.
-Refer to Narrative 7-1. Why is Coca-Cola called a multinational company?
A) It owns businesses in more than one country.
B) It is not affected by protectionism.
C) It is able to avoid trade barriers.
D) It pays no tariffs.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: If Canada were to seek admittance as
Q2: Companies entering foreign markets should open an
Q3: Canada restricts goods that can enter the
Q5: What type of entity are companies with
Q6: Which of the following are two kinds
Q7: The Canadian government imposes tariffs on imported
Q8: What process is used to assess how
Q9: Transportation costs strongly influence export product pricing.
Q10: Global joint ventures bring together two cultures:
Q11: What are two qualitative factors that influence