LexisNexis Realized That Its Ability to Serve New Web-Based Customers

Multiple Choice

LexisNexis realized that its ability to serve new Web-based customers was severely strained. Thousands of small and midsize law firms represented a huge business opportunity for the company's legal-information services,but they often had to wait 48 hours to have their Web accounts activated after signing up. For smaller firms seeking to buy documents in small quantities,often to apply to pending cases,such a delay was intolerable. Clearly,LexisNexis needed to revamp its customer sign-up and order-fulfillment processes,which were designed for large law firms and the ordering of hardcover legal tomes. Which of the following would LexisNexis most likely use to radically change its business practices?

A) standardization  
B) micro-adaptation  
C) sequential independence  
D) re-engineering