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Scenario 10-1 Zachary Schneider Saw a Sign in the Window of an of an Amy's

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Scenario 10-1
Zachary Schneider saw a sign in the window of an Amy's Ice Creams franchise operation. The sign said the company was looking for new employees. When he went in to ask for a job application,he was given a paper bag and told to do "something creative with it." The test was to see whether the job applicant was suited to carrying out the chain's mission: "To make people's day." This type of pre-employment assessment is not unusual. Gourmet grocery chain Central Market uses a four-page application form,which includes essay questions such as "Tell us about your favourite food experience." If it seems an applicant is a good match for the company,then the applicant is asked to make a personal statement using items found in the grocery store and to participate with other applicants in a roundtable discussion.
-Refer to Scenario 10-1. Which recruiting technique did Amy's use?


A) internal recruiting  
B) establishing career paths  
C) job posting  
D) external recruiting

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