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When Scotiabank,one of Canada's Largest Financial Service Providers,wanted to Develop

Question 28

Multiple Choice

When Scotiabank,one of Canada's largest financial service providers,wanted to develop a customer-focused sales and service culture,it avoided information overload by limiting the number of communication vehicles used. Which type of communication did the executive team use to develop the plan?


A) upward  
B) dyadic  
C) horizontal  
D) downward

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