Multiple Choice
Chris was the first amongst the sales group to purchase a smartphone when they were introduced to the market. This gave Chris an upper hand on other sales staff as he could stay in closer touch with current and potential customers and respond to their needs more quickly. What upper hand did the smartphone give Chris?
A) first-mover advantage
B) lower profits
C) less market adaptability
D) increased synergy
Correct Answer:
Verified
Correct Answer:
Verified
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