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By Examining Checkout Data,supermarkets Have Learned That People Who Are

Question 15

Multiple Choice

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer often also buy a bag of salty snacks. Which pattern did the use of data mining lead to the discovery of?


A) the sequential pattern  
B) the affinity pattern  
C) the predictive pattern  
D) the adjacency pattern

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