Ken, a Brand Manager at Media Labs LLC

Multiple Choice

Ken, a brand manager at Media Labs LLC., is formulating a strategic plan for his organization. He has identified the organizational mission and formulated a SWOT analysis of the business. Which of the following is most likely to be Ken's next step in the strategic planning process?

A) Evaluate and reassess strategy
B) Implement strategy
C) Establish goals and objectives
D) Formulate supporting functional strategies