Multiple Choice
Personal contact and mass media approaches are often called _____.
A) communication modes
B) market strategies
C) marketing segments
D) media destination modes
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q62: The set of characteristics that marketers use
Q63: In the _ approach, firms prepare advertising
Q64: In the fee-for-service model, the fee is
Q65: The process of providing customers access to
Q66: Although online banks let customers pay their
Q68: Visitors to Web sites are often reluctant
Q69: A(n) _ is a site that people
Q70: A key goal for the Web sites
Q71: The defining characteristic of the mass media
Q72: On Web sites that use the advertising-subscription