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    Electronic Commerce Study Set 1
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    Exam 4: Marketing on the Web
  5. Question
    The Information That a Web Site Can Gather About Its
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The Information That a Web Site Can Gather About Its

Question 37

Question 37

Multiple Choice

The information that a Web site can gather about its visitors is called a _____.


A) clickstream
B) data mine
C) return path
D) touchpoint

Correct Answer:

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